After watching your video and reading your blog post, I still have a few (closely-related) questions.
I've found information on division directors and internship program coordinators but am having trouble finding the mentors. The directors and hiring managers feel distant from the specific projects I'm applying to. What's the best way to find the names of the mentors, and do they tend to change from year to year? Also, I have ideas of what I might ask about projects or say about myself if I could get in contact with mentors, but I don't know if or how to contact program coordinators without asking them directly for a job. What is the most appropriate way to reach out to them if I have no personal connection and seemingly no reason for contacting them except for them to hire me?